Setting your market stall up for successful trading is key. Whether you are selling food, clothing or novelty items, take a look at our handy gazebo set up guide for market traders.
Location & Access
Picking the right market for your products, and the best pitch at that market, could help with sales. Corner pitches can be more lucrative as they have more than one side exposed to visitors, and they can be seen from further away. Once you are familiar with a particular market, you can learn which pitches are likely to receive the most footfall. Do you need an electrical supply for any catering equipment or other electrical devices. Create a wide open access at the front of your gazebo that allows people to enter and browse more easily. Light up the inside of the canopy and your product displays on dark days/evening markets so visitors can see more clearly.
Maximise your space
Make sure you fill the space available on your pitch. Choose the right size of gazebo and make use of sidewalls to protect you, your products and your customers from the weather but without blocking access. Showcase your products clearly using tables or hanging rails, with good lighting and clear, colourful signage . Use displays at various heights to quickly draw attention to a wider range of products to passerby's.
Get noticed
It's important to create the visual impact needed to stand out from the crowd. You only have a short time to catch the eye of potential customers. Choose a bright coloured gazebo and add a logo or brand name to the canopy. You can use printed feather flags and banners to really amplify your presence. Add half height walls to your gazebo and keep packing boxes and other unwanted items out of sight. Untidy stalls are not particularly welcoming. Interact with potential customers, offer a product demonstration or a food sample. This is a good conversation starter.
Transport & Set up
There is a lot of kit to consider when setting up your market stall- gazebo, tables, chairs, displays, catering equipment for food stalls, and of course your products. The size vehicle you use to transport your equipment and products to each market matters. Lone traders will need to manage this by themselves so a lightweight but robust gazebo set up will be key.
